Marketing & Branding tips for all kind of organizations
You have a wonderful organization you are doing a great work but you still have no big clients. Why?
15 years ago, when we started our consulting business that's the question we asked ourselves, and this is what we found.
People do business with people,
We have been in the consulting business for more than18 years, advising businesses, institutions, international organizations as well as non profits. We know by experience that your business could be the best brand in the world and still have small clients. The answer is very simple: people do business with people! They are connecting with YOU, more than with your company. Your friends will easily deal with you instead of someone they don't know. Lay down your services first to your friends, family and neighbors. If they like what you do, they will be your ambassadors.
Now with the Covid-19 Pandemic, everyone went virtual and things will never be the same. Fortunately we have social medias helping us to reach your dedicate customers around the world. This is very good and challenging because there are plenty of offers, and consumers are starting to get over throne with choices.
Photo courtesy Nike
Why branding matters?
Branding give your company power and recognition!
A brand is a name, term, design, symbol or any other feature that identify a good or service from another. Branding was originally use for branding of cattle to differentiate owners. Today, its the art of promoting your brand; its is a mix of your values, promises and what your clients should expect from your company. Your brand is a fusion between your identity (Logo), your promises (service, packaging), and of course your communication.
But why is branding so important? Branding is part of Marketing and Communication techniques. It explain to your consumers why the should choose you. The most visible is your brand, the greater impact you can have to expand you reach and grow your sales. Branding give power and recognition to your company. Your Logo is very important for your brand. A well designed logo Louis Vuitton's for instance is recognizable within a million others. So how do you market your services and expand your brand?
Find below our 5+1 branding tips.
Photo courtesy Ferrari
Our 5+1 (free ) branding tips for you:
1. Post adds on Social medias (pictures, stories, videos...)
2. Stay in touch and let your customers know that you are open and still available for them.
3. Share your work and projects with your customers, members and communities.
4. We all need support in period; offer your help, like and repost your colleagues content.
5. You don't know how to do it and you have a budget? Hire a marketing & Social media consultant.
6. Like, Share and follow our page Gabriel's Global Consulting for more #businesstips
Don't miss our next article! Subscribe to our blog